THE STORY
FromtheMountainsofColombiatoYourCup
This is the journey of a single bean. Born in the high-altitude farms of Colombia, hand-picked at peak ripeness, and carried across the world to Al Ameed's roastery in Jordan. Bold Colombia Castillo — 73's newest edition — is more than a coffee. It is a story of origin, craft, and the human hands that shape every step. Filmed in a cinematic documentary style, this is the origin story behind every capsule.
PROJECT CREDITS
THE FILM
WATCH ON VIMEO
01 — THE HARVEST
Hand-picked at peak ripeness, one cherry at a time.
02 — THE HARVEST
Only the ripest cherries make the journey.
03 — THE WASH
Cleaned and sorted with generations of care.
04 — THE PROCESS
Removing the parchment by hand — patience in every step.
05 — THE RAW BEAN
Fresh green beans, straight from the farmer's hands.
06 — THE ROAST
Roasted, rested, and cooled — bold Colombia Castillo comes to life.
07 — THE CAPSULE
Where the craft becomes a capsule.
08 — THE SHIPMENT
Sealed, packed, and ready for the world.
09 — THE RITUAL
The moment of preparation, at home.
10 — THE RITUAL
A familiar ceremony, perfected.
11 — THE FIRST SIP
Where craft meets joy.
12 — THE EXPERIENCE
73 by Al Ameed — Colombia, in every cup.