THE STORY
ItStains.ItStays.
It begins with pomegranate — vibrant, seductive, almost dangerous. A fruit that hides its intensity beneath a dark, textured skin. One touch, and the ruby-red inside reveals itself.
Then comes oud — deep, warm, mysterious. The darkness beneath the sweetness.
POMÉGRANOUDH is built around this contrast: the juicy brightness of pomegranate against the dark sensuality of oud.
The fragrance becomes more than a scent. It becomes a presence — something that follows you, stays on your skin, and leaves an impression long after you've left.
Red. Dark. Addictive. Unforgettable.
A fragrance that doesn't simply enter the room.
It stains. It stays.
A concept campaign. Not affiliated with or commissioned by FUGAZZI. Created as an artistic exploration of AI brand production.
PROJECT CREDITS
THE FILM
THE CORE
TheDNAof Pomégranoudh
Three references. One world. Every frame of POMÉGRANOUDH was built from these — the storyboard, the character, and the product.
THE STORYBOARD
THE CHARACTER
THE PRODUCT
01 — THE OPENING
The bottle catches the last light of day.
02 — THE SKIN
One touch, and the ruby-red reveals itself.
03 — THE POUR
A single drop changes the room.
04 — THE STAIN
It stains before it settles.
05 — THE OUD
Beneath the sweetness, something darker waits.
06 — THE TRACE
It lingers on skin long after the touch.
07 — THE REFLECTION
Red catches gold in the mirror's edge.
08 — THE PRESENCE
It doesn't ask permission to be noticed.
09 — THE LAST NOTE
Long after you've left, it stays.