AL HUSSEIN

A scent campaign built around the collision of pomegranate and oud — fruit against wood, softness against intensity. The board carries the concept, the full character turnaround, a four-angle product sheet, the moodboard and the extracted palette.

Brief

Give an abstract scent a world: juicy, dark, unforgettable.

Method

Character locked from a four-panel turnaround, then carried unchanged across every key visual. Product built as a reference sheet first so the bottle stays identical in each frame. Single warm practical source throughout.

Deliverables

Concept & story, character sheet, product sheet, moodboard, palette, five key visuals, campaign line.

Tools

NanoBanana 2Seedance 2.0ChatGPTClaude Cowork

Platform

Higgsfield Cinema StudioAdobe Premiere Pro

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A film about love, memory and what remains, told in six chapters — Memory, Distance, Family, Loss, Return, Love. No product, no brand: the test here is whether AI can hold an emotional throughline across a cast, a timeline and a tonal arc.

Brief

Carry one feeling across six scenes without dialogue.

Method

Two leads cast and locked as references, then aged and re-lit across the arc. Chapters ordered so the light warms as the story returns — cold interiors at Distance, low sun at Return. A child's drawing on a table carries the entire Family beat.

Deliverables

Six-chapter board, title treatment, logo, chapter lines.

Tools

NanoBanana 2Seedance 2.0ChatGPTClaude Cowork

Platform

Higgsfield Cinema StudioAdobe Premiere Pro

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An eight-panel lookbook built on one idea: a pink floral dress against Mediterranean stone, olive and sea light, so the garment never competes with the location. Inspiration, the dress, the details, the essentials, the moment, the feeling, the companions, the closing frame.

Brief

Sell one dress eight ways without repeating a frame.

Method

Complementary-colour staging — a warm pink garment against cool stone and sea — so the product reads first at every crop. Full range covered deliberately: flat-lay, texture macro, mid, wide, motion and accessory, the way a real lookbook is shot. Typography, grid and caption voice held constant so eight frames read as one campaign.

Deliverables

Eight-panel editorial, typographic system, campaign lines, closing frame.

Tools

NanoBanana 2Seedance 2.0ChatGPTClaude Cowork

Platform

Higgsfield Cinema StudioAdobe Premiere Pro

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A supply-chain story in five stages — origin, bean, craft, transformation, packaging — closing on the cup. Concept work for a specialty coffee line, shot as documentary rather than advertising.

Brief

Make an industrial process feel human.

Method

Hands carry the narrative — picking, cupping, packing — so the machinery never becomes the subject. Natural light at origin shifts to hard industrial light at the plant and back to warm domestic light at the cup, which is the emotional arc doing the work.

Deliverables

Five-stage board, packaging mockups in situ, closing frame, campaign line.

Tools

NanoBanana 2Seedance 2.0ChatGPTClaude Cowork

Platform

Higgsfield Cinema StudioAdobe Premiere Pro

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Five chapters — vision, drive, performance, details, heritage — staged on wet black floor in near darkness, where the only light is the one you place. The hardest lighting brief of the six.

Brief

A machine campaign that is really about the person driving it.

Method

Low-key throughout: rim light on wet bodywork, reflection used as the second subject, and a deliberate cut from a 2000mm-feel eye macro to a wide. The horse beside the car in Heritage is the one symbolic frame the set is allowed.

Deliverables

Five-chapter board, chapter lines, closing badge frame.

Tools

NanoBanana 2Seedance 2.0ChatGPTClaude Cowork

Platform

Higgsfield Cinema StudioAdobe Premiere Pro

View the full project